Fifty Shades Darker: Launching Our Online Protest Campaign!


On Thursday 9th February, Fifty Shades Darker, the second movie in the Fifty Shades franchise, will premiere in London.  Just as we did with the Fifty Shades of Grey premiere, we will be heading to London to protest the launch of a film that conflates abusive behaviour in all forms (emotional, psychological, sexual, physical and financial) with the notion of “romance.”

We would love as many of you as possible to join us in London.  The details are here:


Our last protest was very successful, garnering a lot of media attention and enabling us to reach a wider audience, as we seek to shatter the many abuse myths perpetuated within EL James’ novels (and the subsequent films).  So, we are excited to be protesting again and we look forward to sharing the event with many of our wonderful supporters.  If you can make it to London, please do email Natalie to confirm your attendance.  Everyone is welcome; the more the merrier!

However, we also know that we are fortunate enough to have supporters all over the world, many thousands of whom can’t be there at the protest in person, but would like to be involved.  So, Natalie and I have put our heads together and come up with a plan…


Our campaign motto for the Fifty Shades Darker premiere protest is “Don’t Be Blind To Abuse.”  We chose this phrase, because so many people now see the relationship depicted in the Fifty Shades franchise as loving and romantic, that the line between love and abuse has been blurred.  An enormous number of fans are either genuinely unable to see Christian’s abusive behaviour for what it is, or are completely unwilling to accept it as such, despite having heard evidence from domestic abuse experts, members of the BDSM community and abuse survivors alike.  So, in the days leading up to the premiere, we will be using the hashtag #dontbeblindtoabuse on our Twitter page and we encourage all of you to do the same, across all social media.

Then, on the day of the premiere itself (Thursday 9th February), we’re asking you all to take the hashtag a step further…

We want to see social media flooded with photos of people with their eyes covered, posted using the hashtag #dontbeblindtoabuse.  You can be wearing an eye mask, a tie over your eyes, black tape, cover your eyes with your hands, or even just have your eyes closed.  Once you’ve taken your photo, upload it to social media (with a brief comment of why you felt the need to get involved, if you’d like), then add the hashtag #dontbeblindtoabuse and post it for the world to see!  Our goal is to swamp social media with these pictures, to counter any news of the premiere that will be taking place.

The image of people “blinding” themselves to the abuse in Fifty Shades has, we think, the potential to be exceptionally powerful.  The more of you that get involved, the wider the protest can reach.  We don’t want our protest of the Fifty Shades Darker premiere to haoppen only in London; by getting everyone involved like this, we can make it worldwide.

The beauty of the #dontbeblindtoabuse idea is that it makes it easier for people to post their photos without appearing too recognisable in them.  This is also a fantastically simple way to get involved with protesting the latest Fifty Shades film release, from the comfort of your own home!


So, on February 9th, grab your camera, get on Twitter (or Facebook, or Tumblr or any other social media site!) and join in!  Let’s see if we can get the hashtag trending…

We are also asking our supporters to text the word FREE to 70500, to donate £5 to Women’s Aid UK, rather than paying to see the film.  We ask our international followers to choose a domestic abuse charity closer to home, if they are able to make a donation.  After all, it is these charities who help the real-life Anastasias of the world.

There is still plenty of time to get in touch with Natalie, if you are able to make it to the London premiere protest itself.  If not, grab that camera and get involved right from the comfort of your own home!

As always, thanks so much for your continued support.  We will always keep speaking out against romanticised abuse, but knowing we have so many amazing people standing beside us – literally and metaphorically – makes it so much easier.  We couldn’t do it without you.


Emma & Natalie




One thought on “Fifty Shades Darker: Launching Our Online Protest Campaign!”

  1. Since I cannot be at the London protest I will definitely make a selfie on my Instagram using that feature about why this issue is important to me. Great alternate way for your worldwide followers to have their voices heard for those who can’t be at the actual protest.


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